Advantage Research is a full service market research company that turns complex field operations into clear, reliable data you can act on with confidence.
Advantage Research has spent more than a quarter century learning how to understand people, their needs, and the trends that shape your business. From the day the company was formed, we have focused on delivering quality research that improves strategy, strengthens customer relationships, and supports better decisions.
Our principals and senior staff bring deep experience in field data collection, in store product research, intercept interviewing, merchandising, B2C and B2B interviewing, and data analysis. We are active members of the American Marketing Association and specialize in both quantitative and qualitative field research, with national and international reach.
We specialize in national and international data collection, from in store intercepts and audits to multi country quantitative and qualitative programs. Below is a sample of what we help clients with every day.
Connect with shoppers, customers, and professionals in real time.
Eyes and ears in the locations that matter to you.
On and off premise studies at scale.
From questionnaire design to clean, usable data.
Our leadership team brings decades of hands-on experience in market research, technology, and field operations. They are supported by area supervisors and interviewers who know their local markets and treat every project like their own.
As Co-Founder and CFO, Carmen oversees Advantage Research’s day-to-day finances while also leading client services and business development. He has extensive experience in field services, pharmaceutical and healthcare research, and product testing, and is known for keeping multi-market projects organized, responsive and transparent for clients. Carmen is an avid sports fan who brings that same competitive focus to every project.
Lawrence co-founded Advantage Research and leads operations and technology for the firm. He has spent his career in marketing research, marketing analysis and computer systems, building processes that keep interviewer networks, timelines and data flowing the right way. A passionate student of history and historical relics, he brings the same respect for provenance and detail to every client project.
Nuno leads survey programming and technical operations, and has supported hundreds of studies across categories. He also oversees most in-store projects, making sure questionnaires, audits and devices work in real world environments, not just on paper. Away from the office, Nuno coaches sports and brings a coach’s mindset of preparation and consistency to his project work.
As office manager and Senior Project Coordinator, Brian is the glue that holds the moving pieces together. He tracks jobs, field staff and client contacts, monitors status across projects, and makes sure nothing falls through the cracks. When schedules change or new projects come in, Brian is usually the one quietly making sure everything still fits.
James serves as a Senior Project Director and is often assigned to complex, multi location studies because of his dependable follow through. He partners with clients and supervisors to keep schedules realistic, monitors progress in the field, and addresses issues before they become problems. Colleagues describe him as a workhorse who simply gets things done.
Long term clients rely on Advantage Research for recruiting, interviewing, project management, and large scale quantitative fieldwork. They value our responsiveness, attention to detail, and ability to meet tight deadlines without sacrificing quality.
A senior executive at a leading research group describes Advantage Research as a trusted and loyal partner for more than twenty years, supporting everything from recruiting to project management.
A longtime client notes that whether the project is a single market or a multi city program, Advantage meets tight deadlines with accurate results and delivers what many consider a lost art in client service.
Another partner highlights Advantage Research as a reliable choice for large, complex quantitative projects, praising the team for high quality results, competitive pricing, and being a genuine pleasure to work with.
Cohen Research has used Advantage Research for both qualitative and quantitative studies in the past, and they always did a great job and completed the quotas in a professional manner. We have used them in both demographic and customer satisfaction surveys and Advantage Research can cover all corners of the country as well as Canada and South America.
Advantage Research is always looking for skilled interviewers, auditors, and mystery shoppers. If you have experience with consumer or professional interviewing and enjoy project based work, we would like to hear from you.
Contractors who join our network work closely with area supervisors, receive clear project instructions, and are supported by an operations team that understands field realities.
Tell us a little about your project and timelines, and a member of our team will respond with follow up questions or a proposal.
